Maserati is one of the most iconic names in luxury automobiles, known for combining Italian design, racing DNA, and high-performance engineering. From Formula 1 victories to modern electric supercars, the brand carries a legacy that few carmakers can match.
The company, Maserati, is now entering a new era in 2026 with its bold shift toward electrification under the “Folgore” strategy.
| Category | Details |
| Origin Country | Italy |
| CEO | Santo Ficili |
| Founders | Maserati Brothers |
| Founded | 1914 |
| Owner | Stellantis N.V. |
Founders: The Maserati Brothers
Maserati was founded by:
- Alfieri Maserati
- Ettore Maserati
- Ernesto Maserati
Other contributors:
- Bindo Maserati
- Mario Maserati (designed the logo)
Founded:
- December 1, 1914
Origin and Headquarters
Maserati was founded in:
- Bologna, Italy
Current headquarters:
- Modena, Italy
This region is famous for:
- High-performance car brands
- Italian automotive craftsmanship
Ownership Structure
Maserati is owned by:
- Stellantis
About Stellantis:
- Formed in 2021
- Merger of Fiat Chrysler Automobiles and PSA Group
Key point:
- Maserati is Stellantis’ only global luxury brand
Leadership in 2026
Maserati is led by:
- Santo Ficili
He became CEO in late 2024.
Key focus:
- Transition to electric vehicles
- Maintain luxury craftsmanship
- Expand global brand appeal
The Iconic Trident Logo
Maserati’s symbol:
- The Trident
Inspired by:
- Statue of Neptune in Bologna
Designed by:
- Mario Maserati
Meaning:
- Power
- Strength
- Control
Racing Heritage
Maserati has deep racing roots:
- First car: Tipo 26 (1926)
- Won races like Targa Florio
Legendary moment:
- Juan Manuel Fangio won the 1957 F1 Championship driving the Maserati 250F
The MC20 Breakthrough
In 2020, Maserati launched:
- MC20 supercar
Key highlight:
- Nettuno V6 engine
Significance:
- First in-house engine in years
- Ended reliance on Ferrari engines
2026 Strategy: “Folgore” (Electric Future)
Maserati’s big shift:
- Fully electric lineup
Models include:
- GranTurismo Folgore
- Grecale Folgore
- GranCabrio Folgore
Goal:
- Electric-only future for new models
Luxury Meets Technology
Maserati aims to combine:
- Italian craftsmanship (“Bottega” style)
- Advanced EV technology
Focus:
- Performance + sustainability
Why Maserati Remains Special
A few key reasons explain its legacy:
- Strong racing history
- Unique Italian design
- Exclusive luxury positioning
- Continuous innovation
- Emotional brand appeal
Conclusion: Tradition Meets Electric Future
Maserati’s journey is a mix of heritage and transformation. From roaring race cars to silent electric supercars, it continues to evolve with time.
In 2026, with the “Folgore” strategy, Maserati is redefining luxury performance—proving that even a century-old brand can adapt to the future without losing its soul.
