Wipro is one of India’s biggest IT firms, alongside TCS and Infosys. The company stands as a global leader in business process services and IT consulting, serving a wide range of industries, including technology, retail and consumer goods, defence, automotive, aerospace, finance and healthcare. Wipro is a specialist in multiple areas of cutting-edge technological services, including digital transformation, cloud computing, robotics, data analytics and artificial intelligence. Founded in 1945, Wipro started as a producer of vegetable oils, prior to its pivot towards IT in the 1980s. Interested in how Wipro has attained the position of a global IT powerhouse? Or what drives its revenue? Let’s get a succinct view of the company’s operations and other details.
Wipro Business Model: How Does It Work
Wipro provides a vast array of IT services and products to assist businesses in digitally transforming their operations and drive innovations. The core focus of the company is implementing technology solutions that improve the efficiency of business processes, reduce operational costs and enhance business agility. Clients receive tailored solutions that meet their specific needs. Key activities include custom app development and maintenance, IT consulting and design, cloud migration and management, managed cybersecurity services, product engineering, business process services and distribution and system integration of third-party hardware and software.
Wipro operates a B2B model, serving specialised IT solutions to clients seeking process automation, cost optimisation and digital transformation. The company’s client base comprises of large enterprises, SMBs and government bodies. Overall, Wipro has a global active client base of more than 1000. Its top 10 clients account for 25-30% of the total revenue.
Wipro partners with multiple global tech giants like Microsoft, Google, Oracle, SAP and others to deliver integrated technology solutions to its clients. Furthermore, the company also collaborates with global cloud platforms and local outsourcing vendors to provide efficient solutions.
Wipro’s delivery model is a mix of global, onsite at client’s location, offshore in India and nearshore. The company takes an omnichannel approach, integrating physical touchpoints with digital solutions.
| Company | Wipro Limited |
| Establishment Year | 1945 |
| Founder/Owner | MH Hasham Premji/Rishad Premji |
| Headquarters | Bengaluru, Karnataka, India |
| Industry | Information Technology |
| Net Worth | $29.86 billion |
| Revenue In 2024 | $10.8 billion |
How Does Wipro Make Money?
1. IT Services and Consulting
Wipro’s primary revenue stream is IT services and consulting, spanning a wide range of IT segments, including digital transformation, cloud computing, enterprise software solutions, cybersecurity, engineering and R&D, data analytics, artificial intelligence and business process outsourcing.
The company sells its comprehensive IT services and consultancy solutions to large enterprises globally on a contractual basis. IT services and consulting accounts for around 96% of the company’s revenue.
2. IT Product Sales
Wipro’s IT product division is focused on the distribution and resale of third-party hardware, software and related solutions. Key offerings include servers, storage devices, networking equipment, peripherals, SaaS licences, packaged software and security solutions from global vendors.
It is a non-core, low margin business, accounting for just 1-2% of the company’s revenue.
3. ISRE Projects
Wipro provides IT services tailored for Indian State Run Enterprises or ISRE. This category includes departments and ministries of the Government of India or State Governments and the public sector undertakings. ISRE projects account for 2-3% of the total revenue.
Business Economics of Wipro
Wipro employs a value-based pricing model for high-value services like AI implementation or digital transformation. In this type of pricing model, the clients are charged on the basis of results delivered or business value, rather than the hours expended or resource utilisation. For instance, the value metric for an insurance company can be faster claims processing, while the same can be increase in online sales for a retail company.
For high-value, commoditised services like business process outsourcing or legacy IT maintenance, Wipro relies on competitive pricing to win contracts or bids. Competitive pricing is a strategy where the company sets its price on the basis of what its competitors are charging for a similar scope of work.
Wipro’s major cost is employee compensation due to its large workforce which reached 233,346 in March 2025. Other major expenses of the company are research and development costs, marketing costs, sales costs and infrastructure maintenance costs.
Wipro’s deal bookings or total contract value is worth $5.4 billion in FY 2025, with a YoY growth of 17.5%.
