In a way, you can say that Urban Company was among the very few names that brought the idea of booking for on-demand home services online through a platform. And quickly, the Indian market responded to this type of service really well, and the growth potential for this is insanely good. And in case you were feeling somewhat intrigued about how exactly or in what way this company makes money, aka what exactly is Urban Company’s business model, then just keep on reading.
| Company/Brand name | Urban Company |
| Establishment year | 2014 |
| Headquarters | Gurugram (Gurgaon), India |
| Founder/Owner | Abhiraj Singh Bhal, Varun Khaitan, Raghav Chandra |
| Industry | Home services marketplace |
| Number of employees | 1,001 to 5,000 (LinkedIn range) |
| Net worth | Approximately $3 billion valuation at 2025 listing debut |
| Total revenue in 2024 | ₹827 crore (FY24, consolidated) |
What Is Urban Company?
It could very well be that you already know a thing or two about this company, though, in case you don’t, just know that Urban Company is basically an app-based platform through which you can book various professional home services such as cleaning, beauty treatments, repairs, and a lot more. At the moment, yes, it is true that the company operates only in a few cities, and thus, you can make a booking through their app or website. The company was started in 2014 as UrbanClap and has, over time, evolved quite a lot, and we’ll come to that in just a sec.
Founders and Core Team
Talking a little bit about the history side of things, well, Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra established the company in 2014. Presently, they are at the center of the company as CEO, COO, and CTPO, respectively. Besides them, a strong team is in charge of the company’s daily operations, HR, engineering, finance, marketing, and legal departments, and that’s how they keep the overall wheel of the company running in pretty much all the service areas.
Where Does Urban Company Operate?
India is the primary market for them. No doubts! But the thing is, after starting out in 2014, this company has evolved quite a lot, and now they’re offering services in nations like Singapore, the UAE, and Saudi Arabia through partnerships. Their essential service categories comprise:
- Beauty & Wellness
- Cleaning & Pest Control
- Repairs & Maintenance
Just recently, though, like this year in 2025, they went on to launch Insta Help (which previously was known as Insta Maids), which is their service to provide on-demand services to those who are in need, and that too in no more than 15 minutes after booking.
How Does Urban Company Make Money?
1. Commissions on Services
With each booking of a service by a customer, there is a cut that Urban Company makes from the professional’s earnings. Surely, as you can imagine already, this is the major source of their revenue, and it increases along with the volume and the category mix.
2. Consumer Subscriptions
For example, they offer plans such as monthly bathroom cleaning or beauty packages. These provide a steady flow of income and keep customers engaged over a long period.
3. Pro Subscriptions & Tools
Essentially, specialists might be required to purchase additional features such as more exposure, special leads, or additional training. Again, this is beneficial for the two parties, the platform and the professionals, and that’s how it is some extra profits.
4. Product Sales (Native)
Urban Company offers a few of the devices that are part of the Native brand, such as water purifiers and smart locks. Apart from that, they are responsible for the installation and the periodic servicing, which is an additional source of income.
5. Consumables & Kits
To professionals, they give ready-made, approved kits for each service. This not only guarantees quality but also increases the revenue significantly with every order made.
Other than these, there are upsell opportunities as well, which can be implemented in a number of ways by the company, and that works like a slight boost to the overall revenue every single year.
Full-Cycle Product Strategy
Urban Company is not only providing services but also expanding to the product side with Native. Like, pretty much these are their own brand devices that they market, set up, and support. So, apart from the one-time sales, they have a continuous inflow of money through addons and repairs.
Subscriptions = Steady Revenue
Really? Oh yes, like, subscription plans are the tool that turns one-time customers into regular users. This raises customer lifetime value, is good for service pros who get more work, and helps to even out daily demand, which is not constant.
Key Risks To Watch
Pushing most of the services that are of frequent use, like Insta Help, would require a bigger investment in technology, training, and quality control. Also, the service professionals need to be kept happy with their pay, safety, and opportunities for growth. It looks like Urban Company is doing a lot in this direction to guarantee permanence in the future.
