In some specific segments like jewelry, watches, and eyewear, Titan is seen as a top-of-the-line brand in India, and for good reasons, actually. They have quality, and their service is absolutely top-notch, and the brand itself is super trustworthy. But do you know how Titan really makes money? Is it just through their different brands or in what segments they’re currently active? Well, that is precisely why we’re here to talk about Titan business model, like how does Titan makes money.
| Company/Brand Name | Titan Company Limited |
| Establishment Year | 1984 |
| Headquarters | Electronic City, Bengaluru (Registered Office: Hosur, Tamil Nadu) |
| Founder / Owner | Founder: Xerxes Desai; Promoters: Tata Group & TIDCO |
| Industry | Lifestyle (Jewellery, Watches, Eyewear, Fragrances, Dress Wear, Accessories) |
| Number of Employees | Approximately 8,680 (as of 2024) |
| Net Worth (Market Cap) | Around ₹3.32 lakh crore (2025) |
| Total Revenue (FY2024) | ₹60,942 crore |
A Quick Look at Titan’s Journey
Titan was established in 1984 by Xerxes Desai as a venture between the Tata Group and TIDCO (Tamil Nadu Industrial Development Corporation). The company started with quartz watches under the brand Titan, which were trendy and cheap, quite a big change from the mechanical watches that were popular at that time. In due course of time, Titan ventured into various lifestyle domains and started different brands such as Tanishq (jewellery), Titan Eye+ (eyewear), and Fastrack (targeting youth).
How Titan Built Its Business
Titan’s business model revolves around quality products, trendy designs, and good customer service. We all know that by now! The main distinguishing factor of the company is the combination of powerful brand names and extensive retail presence. Titan has created one of the biggest lifestyle retail networks in India with more than 2,000 stores all over the country. Besides, it is going abroad mainly in the Middle East.
Revenue Breakdown: How Titan Makes Money
Titan makes money through different business segments, so there is not just a single income stream. Let’s discuss more on that.
1. Jewellery (Tanishq, Mia, Zoya, CaratLane)
Jewellery is the major money-making source for Titan, the biggest contributor to the company’s total revenue in FY2024, which is the sale of gold, diamond, and studded jewellery. Profit mainly comes from making charges and design premiums, which are added on top of the metal value. Besides these, Titan also operates gold exchange schemes, wedding collections, and CaratLane, an online-first jewellery brand for digital shoppers. Premium brands like Zoya are used to serve high-end customers. Sales increase considerably during festivals and wedding seasons.
2. Watches and Wearables (Titan, Fastrack, Sonata, Nebula, Helios)
Watches remain the biggest contributor to the company’s revenue after one other segment. By and large, Titan profits from the sale of some 30 million units, which covers very cheap basic analog watches to luxury timepieces and smartwatches. Where the money comes from is the design, the brand value, and the craftsmanship. The company runs a multi-brand watch store called Helios that sells Titan as well as international watch brands. Premium collections such as Nebula are priced higher, thus generating more profits, whereas Fastrack is designed for younger, trend-focused buyers to whom the product is more affordable.
3. Eyewear (Titan Eye+)
Titan Eye+ is contributing to the company’s income through the sale of eyeglasses, sunglasses, contact lenses, and, of course, those eye care services. Every outlet is equipped with a professional eye testing facility, which is one of the main reasons why customers trust the brand and make repeat purchases. Besides, the brand is also in the business of selling private-label eyewear, which means that Titan has more control over the quality and pricing, and eventually, this results in higher profit margins.
4. New and Emerging Categories (SKINN, IRTH, Taneira, Accessories)
Titan is growing its presence in other lifestyle segments too. Like? Well, these include:
- SKINN (Fragrances)
- IRTH (Handbags and accessories)
- Taneira (Indian dress wear, like sarees and ethnic clothing)
In the present time, these categories contribute to a lesser share of the revenue. However, these businesses are anticipated to expand in the next few years with Titan’s current brand trust and retail reach.
Global Expansion
Through its jewellery division, Titan is gaining presence in the international market, mainly outside India. Where exactly? The company currently operates Tanishq stores in the UAE and other areas of the Middle East. To be more specific, it was only recently that Titan bought a majority stake of 67% in Damas, a popular jewellery retailer in the Gulf region.
Latest Financial Performance
In the 2024 financial year, Titan generated an overall operating revenue close to ₹47,114 crore, of which the revenue from operations was ₹42,965 crore. And that has jumped to a huge ₹60,942 crore as of 2025. The jewellery segment, in fact, accounted for almost 88% of the total. In October 2025, the company’s market cap stood at around ₹3.32 lakh crore, which is an indication of the extent of brand value that people perceive.
