Healthcare insurance plays a crucial role in preventing millions of people from going bankrupt. It is said that the middle class in India is just one hospital visit away from being poor. People who have health insurance are more secure than those who do not have any insurance. No doubt that the healthcare sector is all about having trust, convenience, and accessibility.
In the past couple of years, Pristyn Care has emerged as the fastest-growing healthcare startup known for making elective surgeries a simple and stress-free choice in India. Pristyn Care follows a unique B2C business model if we compare it to insurance and other options. In this strategy, Pristyn focuses on combining modern technology through its strong hospital networks.
Recently, Pristyn Care has been widely popular among patients for the affordability it offers with the quality treatment. Many investors have also shown interest in the Pristyn Care business model due to the extreme growth. However, there are many people with this question: how does Pristyn’s care business model make money when the service provider is offering such affordable options? To answer all such questions, we need to focus on how the company operates, its model, and more.
Let’s begin by knowing what Pristyn Care is before jumping into its business model, advantages, and other factors.
What is Pristyn Care?
Founded in 2018, Pristyn Care is a healthcare startup started by Dr. Garima Sawhney, Dr. Vaibhav Kapoor, and Dr. Harsimranbir Singh. The startup worked on a couple of things first, as compared to an insurance policy. In Pristyn Care, they focus on elective surgeries only, which means the surgeries are pre-planned. Elective surgeries are those that are planned as they are not emergencies, but are important enough to impact someone’s life.
Examples of such surgeries are hernia, piles, varicose veins, cataracts, and gynaecology-related conditions. Pristyn Care does not own any hospitals; however, it works with a large network of existing hospitals and clinics. Pristyn offers a strong digital-first platform where patients can book consultations online, receive guidance on insurance, and get support throughout the entire surgery journey.
The hybrid model combines technology, a physical healthcare network, and a staff of professionals, which makes this service work in favour of this startup. Overall, Pristyn Care is doing excellent revenue.
How Pristyn Care Works?
Pristyn Care follows a patient-first model in which patients struggle with hospital visits, paperwork, and insurance. So, Pristyn Care takes care of the end-to-end process to assist patients throughout the journey. To understand the complete working, let’s take a look at all five steps involved in the complete working:
- Patients come to learn about Pristyn care through friends, family, social media, or through other means, and then they connect to Pristyn care online.
- The process begins with consultation with doctors regarding the disease or with the required medical attention.
- In case the surgery is required, Pristyn Care arranges the hospital and schedules the procedure. Pristyn Care also helps with the paperwork.
- From insurance claims to payment support, all things are handled by a team of experts at Pristyn Care.
- After the surgery, the patient receives follow-up consultations and recovery support throughout the journey.
By simplifying this process, Pristyn Care becomes more than just a healthcare provider. It acts as a bridge between patients and hospitals, ensuring better experiences on both sides.
Pristyn Care Business Model – A Quick Look
The Pristyn Care business model is built around three core elements:
- Providing surgery services through a partner-hospital network
- Offering complete support services like insurance assistance and aftercare
- Using technology to make the entire journey smooth
Instead of building expensive hospital infrastructure, Pristyn Care focuses on partnerships. This allows them to scale faster while keeping costs manageable.
How Does Pristyn Care Make Money?
Pristyn Care makes money through several revenue streams, as this business model can’t depend upon a single stream. Below are four major revenue streams used by Pristyn Care. Let’s have a look at each one and how they are different from others:
1. Commission from Partner Hospitals
The major source of revenue for Pristyn Care is from commissions charged to hospitals. Pristyn Care also does revenue-sharing agreements with partnered hospitals for operations and other services. As most people go to the hospital through Pristyn referral, it becomes an affiliated source of income. Due to this policy, there are two key benefits:
- Hospitals get more patients without spending heavily on marketing.
- Pristyn Care earns revenue from every successful surgery arranged.
No doubt in the fact that this model works like a healthcare aggregator, similar to how platforms like Zomato or Ola earn commissions from restaurants or drivers.
2. Consultation and Service Fees
Pristyn Care offers consultation services where they charge a fee when patients book an appointment through the Pristyn platform. However, some consultation services are free, while others involve charges that help in increasing revenue and being a steady source of income. Patients are willing to pay these charges because they save time, avoid stress, and get professional support throughout their medical journey.
3. Insurance Assistance and Processing
A major pain point in healthcare is insurance processing. Patients often struggle with claim approvals and paperwork. Pristyn Care simplifies this by acting as an intermediary between patients, hospitals, and insurance companies. The company earns revenue by charging a processing fee or commission for insurance claim assistance. This creates value for patients while also giving Pristyn Care another income stream.
4. Value-Added Healthcare Services.
Pristyn offers post-surgery care and recovery support to all its patients. These services include follow-up consultations, diet, and recovery plan. Even though there are home care plans for patients, which help in making an extra source of revenue for the business. Patient satisfaction is the primary focus point in Pristyn, which ensures the quality of service as well.
Bottom Line
The Pristyn Care business model is a strong example of how technology and partnerships can reshape healthcare. Instead of building expensive hospitals, the company collaborates with existing ones, offers seamless patient support, and earns revenue through commissions, service fees, insurance assistance, and value-added services.