Netmeds is an online pharmacy and healthcare platform designed and developed to help users order prescription and OTC medicines at home. Netmeds also offers health and wellness products that are delivered to customers’ doorsteps, offering convenience and a safe purchase. There are times when finding a particular medicine becomes hard in the nearest pharmacy, as there are multiple variants of the same salt. Sometimes, there is a quality concern, and some people are old enough not to make a trip to buy medication.
Netmeds solves all these problems, offering great convenience, better prices, and timely delivery with a schedule option as well. Netmeds was founded by Pradeep Dadha in June 2015. Since then, Netmeds has expanded its operations to many pin codes across the country. Netmeds offers all the basic services with accuracy to ensure an excellent customer experience.
There are wellness, diagnostics, and subscription plans as well. Now, Netmeds is part of Reliance Retail, which offers backing and reach to this business.
How Netmeds’ Business Model is Structured?
Netmeds ‘ model is fundamentally an e-pharmacy marketplace with multiple pillars where it sells medicines, both prescription and OTC, and wellness products through its website/App. Netmeds has the advantage of sourcing these medicines from pharmaceutical manufacturers, distributors, and licensed pharmacies.
Netmeds also has warehouses and fulfilment centres in many cities, which ensure storage and delivery. The key part of this business is logistics, which emphasizes data-driven deliveries, promotions, and a lot more. There is also an offline/hybrid presence for customers who want to buy directly from their store and don’t want to wait for deliveries.
| Company/Brand | Netmeds (Vitalic Health / Netmeds Marketplace) |
| Establishment Year | 2015 (approx) under Vitalic Health; earlier roots in the pharmacy business |
| Headquarters | Chennai, India |
| Founder/Owner | Pradeep Dadha; now majority stake held by Reliance Retail (Reliance Industries) |
| Industry | E-pharmacy / Healthcare / Wellness / Diagnostics / Telemedicine |
| Net Worth (2025) | Not Available for 2025. But in 2023, Netmeds’ revenue was ~ ₹ 1,529 crore, with ~15% market share in e-pharmacy in India. |
| Total Revenue 2025 | ~₹1,500–1,600 crore (latest available figure for FY24–25 range, based on industry estimates) |
How Does Netmeds Make Money?
Netmeds makes money by selling medicines, but there are many other methods used by the business to have multiple streams of income. Here are a few key methods that help Netmeds make money. Let’s have a look –
1. By Selling Medicines
The primary source of income for Netmeds comes from the sale of medicine, both Prescription and over-the-counter. Customers can upload prescriptions, then Netmeds’ expert validates the prescription for regulated drugs and sends it over to the customer for the scheduled time. The margin on branded medicines is often small, as these medications are regulated. However, the large volume helps Netmeds make money on it. Most customers have to take medicine regularly for chronic conditions, which eventually makes these customers repeat their orders.
2. Health and Wellness Productions, Medical Devices, and Personal Care
Netmeds is a large-scale business with a warehouse and limited offline presence. It becomes easier for Netmeds to serve every customer who visits their platform. From selling health and wellness products to medical devices, Netmeds offers all the necessary products in one place. One can buy vitamins, supplements, personal care items (skin, hair care), baby care products, and medical devices (monitors, glucometers, etc.). Margins on these items are generally higher than for medicines.
3. Delivery and Shipment Fees
For the convenience of getting medicines delivered at the doorstep, there is a small fees that every customer pay. Netmeds earns through the small delivery and shipment fees it charges on low-value orders. Netmeds also offers an express delivery option where customers can get the medicine within a short period, but the fees are usually higher in such cases. These fees help in offsetting logistics costs, last-mile delivery, cold chain, or safe handling of medicines, etc.
4. Subscription and Membership Program
Netmeds has experimented with its business model and settled on one that retains customers the most. Now, Netmeds also offers subscription or membership plans (or loyalty features) in some markets. These subscription programs include benefits like free or faster delivery, discounts, and priority customer service. Besides these benefits, Netmeds provides offers for repeat purchases.
5. Value Added Services
With the positioning in the Indian pharmaceuticals market, Netmeds can partner with diagnostic labs and make a margin when customers book tests and health check-ups. Services that offer better convenience usually allow Netmeds to make more margin, as these are some value-added services. Netmeds also retains a portion of consultation fees or charges platform fees.
Financial Performances
Recent data shows that Netmeds had revenues of about ₹ 1,529 crore (India) around 2023. Market share in the Indian e-pharmacy segment was ~15%. Profitability details are less recent/public. However, for the financial year ending March 31, 2024, the company reported a revenue of ₹68.9 crore.
What’s new in 2025?
Reliance Retail has been opening standalone pharmacy stores under the Netmeds brand. In 2023, over 2,000 standalone pharmacies were opened, leveraging Netmeds’ network. This hybrid model (online and offline) helps reach customers who prefer physical stores.
