In the current digital era where the consumers primarily seek the assistance of internet to look for products and services, JustDial has become a leading local search engine. It functions as a hyperlocal discovery platform, connecting users with local businesses and services across diverse industries like restaurants, education, healthcare, real-estate and more. JustDial has a huge database listing businesses across categories and enables quick searches through website, mobile application, SMS and voice calls. Founded in the year 1996, JustDial has evolved from a telephone directory service to a digital powerhouse. Let’s take a quick look into the elements powering the company in India’s digital search landscape.
Decoding JustDial’s Business Model
1. JustDial operates a two-sided marketplace which connects consumers looking for local services with businesses that need customers. It is essentially a platform concerned with hyperlocal advertising and lead generation. An overview of the major building blocks of the company’s business model is in order.
2. JustDial caters to two customer segments, users and businesses. User obtain information about products and services in their localities through the platform. Businesses, on the other hand, advertise their products and services on the platform to improve brand visibility and attract more local customers.
3. JustDial’s extensive database ensures that the users can easily find information for almost any product or service they may be seeking. The database has more than 51 million business listings, with over 150 million user-generated reviews and ratings. Furthermore, the searches are simplified through personalised recommendations based on search history and user preferences.
4. JustDial offers multiple channels to its users. Primary channels are a dedicated website and mobile application, complete with a user-friendly interface and several convenient search features. However, users not comfortable with digital channels or lacking internet connectivity can use the company’s telephone services like SMS and voice calling. Multi-channel access enables JustDial to cater to a diverse customer base.
5. JustDial focuses on maintaining strong customer relationships with its users. To this end, it provides customer support through multiple channels, including email, phone and social media to ensure quick assistance.
6. JustDial partners with multiple stakeholders for its operations. Apart from local businesses, the company partners with payment gateways to facilitate transactions, technology companies to maintain and upgrade its digital platform and data providers to maintain the reliability of its database.
| Company | Just Dial Limited |
| Establishment Year | 1996 |
| Headquarters | Mumbai, Maharashtra, India |
| Founder | V.S.S. Mani |
| Industry | Local Search Engine |
| Net Worth | $793 million |
| Revenue In 2024 | $350 million |
How Does JustDial Make Money?
1. Paid or Premium Listings
JustDial earns revenue from premium listings. Businesses pay a subscription fee to the company to get premium listings. Premium listing provides higher visibility to a business through multiple techniques like top position, bold listing and highlighted profile when users search for its business category in its city. In the year 2023, JustDial had over 1.5 million paid listings.
2. Lead-based Charging or Pay-per-Lead
JustDial generates revenue by supplying businesses with qualified leads. In this model, the businesses don’t pay a fixed fee but are charged only when JustDial sends them a customer lead like inquiry, phone call or direct message. The leads are tracked and the businesses are charged accordingly.
3. E-commerce
JustDial runs JD Mart, an e-commerce platform where manufacturers, wholesalers and suppliers list their products under various categories. The users are able to purchase the products directly through JD Mart. JustDial earns revenue through commissions on each and every transactions.
4. Advertisements
JustDial generates revenue through conventional online banner and display advertisements shown to the users on its website and mobile application.
5. JustDial Omni
JustDial earns revenue from JustDial Omni. This is a bundled service through which the company helps businesses in building websites, running Google/Facebook ads and manage social media marketing.
A Dive Into The Financials
Now that you know about JustDial’s revenue sources, have a look at how the multiple revenue streams add up. JustDial reported a net profit of INR 131.5 crore in the third quarter of FY 2025, up from INR 92.1 crore in the same period last year. This translates to a year-on-year or YoY growth of 42.7%. However, the net profit dipped by 14.3% as compared to previous quarter.
JustDial posted its highest quarterly revenue in the third quarter of FY 2025, with net operational revenue at INR 287.33 crore.
