BoAt is one of the most popular tech brands in India that deals with earphones, headphones, speakers, smartwatches, and other accessories. It is a subsidiary of the company Imagine Marketing Limited and was founded by two businesspeople, Aman Gupta and Sameer Mehta. The brand boAt came into existence in 2014, while the parent company was registered in 2013. Maharashtra’s Mumbai is the home of boAt, whose products are available practically everywhere in India, including stores with no online presence and exclusive online stores. It was initially an online brand that sold its products primarily through Amazon, Flipkart, and its own website. In order to connect with customers who have a habit of testing products prior to purchase, the company has gradually opened offline stores. So, if you’re confused about what the ways are in which boAt makes money, let’s just get to that then.
| Company/Brand Name | boAt (Imagine Marketing Limited) |
| Establishment Year | 2014 (brand); 2013 (company incorporated) |
| Headquarters | Andheri, Mumbai, Maharashtra, India |
| Founder/Owner | Founders: Aman Gupta, Sameer Mehta; Owner/Parent: Imagine Marketing Limited |
| Industry | Consumer electronics (audio, wearables, mobile accessories) |
| Net Worth (est.) | $1.2 to 1.5 billion valuation range as of 2025 pre-IPO reports |
| Total Revenue in 2024 | ₹3,103.78 crore |
The Business Model in Simple Words
The boAt way of doing business is centered on providing fashionable, cost-effective electronic gadgets that correspond to the needs of consumers at the perfect time. The company has made a conscious decision not to take over big factories. Rather, it collaborates with production facilities to manufacture its products. By doing so, boAt can concentrate on the areas of innovation, advertising, and consumer trend adaptation.
Marketing has a major impact on the success of the company. One bit of the brand’s successful reputation is that it has been associating with famous people, sports stars, and social media influencers to build up a solid image or reputation. Apart from that, it is also very active with the product launches, and customers never go without new choices in their collection.
How boAt Makes Money
boAt has several ways of making money, but here are the main ones:
1. Audio Products (Main Source of Income)
Most of boAt’s money comes from its audio products:
- TWS earbuds like Airdopes
- Neckband earphones and headphones like Rockerz
- Portable speakers like Stone
- Home audio products like Aavante soundbars
2. Wearable Devices
boAt also produces smartwatches such as Storm, Flash, and Xtend. The brand is experiencing a rapid growth in this segment, which has already been established as their second major revenue stream.
3. Accessories
In addition, the company markets phone charging cables, power banks, and other technology peripherals. While these are lower-priced items, they contribute to the company’s sales volume and increase the average order value.
4. Special Collaborations
boAt is known to collaborate with sports teams, films, or other brands to create co-branded or special-edition products. These limited series typically give the company the opportunity to raise its price by a small margin and attract a wider audience.
5. Corporate & Bulk Orders
A part of boAt’s sales volume is achieved through corporate sales, where the brand sells in large quantities for gifts or occasions.
Managing Costs and Increasing Profits
boAt manages to maintain its prices reasonable by going for the perfect harmony between cost and features. In order to fulfill customer expectations, the brand frequently updates its products and employs its solid brand image to bring down the marketing costs per customer. The company is not only benefiting from the money it saves through the internet and the traditional store but also from the savings in the transport sector due to the fact that it does not solely rely on one channel. It is using partnerships in production rather than factory ownership as a means of reducing costs.
The Money Side of boAt in 2024
In 2024, boAt has earned a revenue of ₹3,103.78 crore. The biggest single contributors to the company’s revenue were audio products, followed closely by wearables and accessories. The company’s losses, however, have been quite substantial, with it making a net loss of around ₹53.59 crore though the loss was reduced by half compared to the previous year.
Looking Ahead
BoAt has a jam-packed future ahead. The firm is going through a big offline push, targeting more urban and rural customers. Besides this, the brand is seeking new global markets, with a particular focus on areas having a significant Indian diaspora.
By the way the Indian government has been promoting local manufacturing, the boAt company will probably concentrate more on products that are made in India. It is just a matter of time before the company announces the arrival of new products not only in the areas of audio and wearables but also in gaming accessories and personal care.
Maybe what is most vital, boAt is moving towards a public stock market listing (IPO) with the aim to go when market conditions are suitable. This would allow the firm more financing to develop more quickly.