India is known for many things, and astrology is a part that reflects in Indian culture. Being able to get guidance about a person’s traits, matching of Kundali, horoscope, and many other things, helped in being positive toward life. In the old days, it was an offline thing that helped many generations in spirituality and personal good.
In today’s time, Astrotalk is one of India’s leading online astrology platforms. If you scroll through social media or browse lifestyle apps, chances are you’ve already come across Astrotalk being promoted as a go-to place for astrology, tarot reading, and spiritual guidance.
“Astrotalk stands out for its accessibility; it connects users with astrologers instantly through chat, call, or video.” But how does this company actually earn money? Let’s break it down.
The Journey of Astrotalk
Astrotalk was started by Puneet Gupta in 2017 when he got inspired by his own life-changing astrological consultation. After the success in astrology, he launched the new platform with the name Astrotalk to connect people in need with experts.
This was a small experiment by Puneet Gupta, which quickly turned into the most popular platform and the most famous astrology app in India. Within the first few years, Astrotalk built a strong user base and expanded its services into various other forms of astrology. These are mainly about tarot card reading, numerology, Kundali matching, and live astrology sessions.
Astrotalk has served more than a million users by 2024 with only 15,000 astrologers. This was the main source of revenue for the Astrotalk platform.
How does the Astrotalk Model work?
Astrotalk model works on a simple yet effective model in which this platform acts as a marketplace, and users connect to astrologers after checking their profiles, ratings, and preferences. Four key things are going around:
- Customers download the app, browse astrologer profiles, check ratings, and select their preferred expert.
- Sessions can be booked via chat, audio calls, video calls, or even live interactive sessions.
- Users make payments in advance using coins purchased on the platform.
- Astrotalk takes a share of the earnings and transfers the rest to astrologers.
With these four things in the right order, Astrotalk gets customers through guidance, and it becomes easier for them to target a large audience as compared to the offline model.
| Company/Brand | Astrotalk |
| Establishment Year | 2017 |
| Headquarters | Noida, Uttar Pradesh, India |
| Founder/Owner | Founded by Puneet Gupta |
| Industry | Online Astrology and Spiritual Services |
| Net Worth | Estimated valuation around $300-$350 million as of 2024 |
| Total Revenue 2024 | ₹500 Crore+ Approx. |
How Astrotalk Makes Money?
Astrotalk is not dependent upon a single source of income; instead, they have diversified its income to multiple streams. Below are some common methods used by Astrotalk to make money:
1. Consultation Commissions
The primary revenue stream for Astrotalk comes from consultation commissions. Users pay astrologers by the minute for chats, calls, or video sessions. Astrotalk keeps a percentage of the amount and pays the rest to the astrologer. This system is reliable because thousands of consultations happen daily across different categories such as marriage, career, finance, and health.
2. Live Astrology Sessions
Astrotalk offers live streaming sessions where astrologers interact with multiple users at once. Users can buy virtual coins and send paid gifts to astrologers during these sessions. In this, Astrotalk earns through commission during the purchase of these coins and gifts.
3. Horoscope And Kundali Report
Horoscope and Kundali report is another revenue stream which are paid and makes a significant amount for this platform. There are three categories in this:
- Daily, weekly, and yearly horoscopes
- Kundli matching and compatibility reports
- Career and wealth guidance reports
Since many of these are auto-generated with software, the profit margins are high, making this a very attractive income source for the company.
4. Premium Membership Programs
Astrotalk also launched a premium subscription plan, which keeps users engaging on this platform, as they have already spent money on it. With the subscriptions, users get discounts, priority booking, and many other benefits.
5. Astrology Products and Remedies
At Astrotalk, there are recommended spiritual remedies and products such as gemstones, rudraksha, yantras, and puja services. These items are available to purchase through and make a significant part of the company’s revenue. Most times, astrologers on this platform suggest these remedies during consultation, which leads to higher conversion rates for the sale of the product. All these are strong margin products and make a good amount.
6. Partnerships and Corporate Tie-Ups
Astrotalk is also expanding into corporate tie-ups where companies provide astrology services as part of employee wellness programs or festival campaigns. Additionally, collaborations with lifestyle brands and insurance firms open doors for new monetization opportunities.
Astrotalk’s Financial Growth
After looking at numbers, we can see that Astrotalk crossed over ₹500 crore in revenue in FY 2024, and it is a sharp rise in revenue as compared to FY 2023. The company did ₹250 crore in 2023, which means that the revenue doubled in just one year. All the credit goes to effective social media marketing, quality of services, and engaging content.
What Challenges Does Astrotalk face?
Just like any other business, Astrotalk also faced many issues in its growth. From competing with several other astrology platforms to the credibility of astrologers. Let’s have a look at a few:
- Credibility of astrologers: Maintaining trust is crucial. Any bad experience can damage the brand.
- High competition: Other platforms like AstroYogi, AstroVed, and GaneshaSpeaks are also active in this market.
- User skepticism: Astrology is a belief-based service, so convincing new customers can sometimes be tough.
- Regulatory issues: Online spiritual services may face stricter consumer protection rules in the future.
- Operational costs: Running a large platform with thousands of astrologers requires strong management and constant monitoring.
Even after dealing with so many issues, Astrotalk managed to double its revenue in one year. So, it is sure that the Astrotalk business model is highly effective.
