Amul, officially The Anand Milk Union Limited, is India’s leading brand of dairy and a symbol of the White Revolution. Founded in 1946, Amul is an organisation under the control of the Gujarat Cooperative Milk Marketing Federation (GCMMF), a cooperative which has 3.6 million milk producers. The brand has been crucial in building India into the world’s largest milk producer and is continuing to build its footprint both at home and abroad.
Amul – Quick Overview
| Particular | Details |
| Brand Name | Amul |
| Type | Cooperative Dairy |
| Founded | 14 December 1946 |
| Founder | Tribhuvandas Kishibhai Patel |
| Headquarters | Anand, Gujarat, India |
| Chairman | Ashok Chaudhary |
| Key People | Executive Managers of District Unions |
| Industry | Dairy Products |
| Products | Milk, Butter, Cheese, Ice Cream, Yogurt, Milk Powders |
| Revenue | ₹90,000 crore (US$11 billion, 2025) |
| Employees | 1,000 officers + 3.6 million milk producers |
| Website | amul.com |
Net Worth and Market Cap
Amul’s estimated revenue reached ₹90,000 crore (US$11 billion) in 2025, making it one of the most valuable dairy brands in India. While very precise market capitalization is not available in the public domain because of its cooperative structure, the brand value, operation scale is indicating that it has a huge influence in the dairy industry and FMCG industry.
Corporate Leadership
Ashok Chaudhary is the Chairman of GCMMF who looks after the functioning at state and district level. Amul is based on a cooperative management system where village-level societies, district unions, and the state federation function in co-ordination under elected councils. Professional managers are appointed by the federation to ensure efficient and competitive operations; This singular mode of leadership is a blend of democracy and corporate ensures.
Overview of Services
Amul produces a wide range of dairy products such as fresh milk, butter, cheese, yogurt, ice cream, milk powders, etc. It also has value-added products such as flavored milk, buttermilk, and health beverages. The brand works constantly on innovation with modern processing techniques and accompanies the rural farmers with fair pricing, training and technical help.
Scale of Operations
Amul runs a three-tiered structure of cooperatives throughout Gujarat and has expanded nationally. It has several processing plants, including the largest curd, buttermilk, and yogurt plant in India, at Sabar Dairy at Rohtak. Every day, Amul manufactures thousands of tons of dairy products for millions of houses both in India and abroad. Its distribution network guarantees the availability of products from urban centers to remote villages.
Amul is a trusted household brand that has been built on both cooperative principles and innovative dairy processing with a strong marketing presence. Its commitment to farmers and quality, and its customer satisfaction, continues to drive its growth and strengthen its legacy as India’s dairy giant.
