Not many people are aware of this, but Pharmeasy began in 2015 and soon became one of India’s biggest online healthcare platforms in India. It delivers medicines, books lab tests, and offers doctor consulatations to millions across India.
At first glance, you might think PharmEasyjust earns from selling medicines online, but that is not the full picture.The company has built several revenue streams that keep the business running strong.
In this article, we will discuss about the PharmEasy Business Model, and more importantly , how PharmEasy actually makes money.
| Company Name | PharmEasy |
| Year of Establishment | 2015 |
| Headquarters | Mumbai, Maharashtra, India |
| Founder | Dharmil Sheth, Dhaval Shah, and Hardik Dedhia |
| Revenue | ₹5,664 crore (US$670 million) (FY24) |
| Total assets | ₹3,476.2 crore |
What PharmEasy Does and Why People Use It
PharmEasy started as a simple idea: to make healthcare more accessible and affordable for every Indian. Through its mobile app and website, users can upload prescriptions and order medicines that get delivered to their homes. But the app does not stop there. PharmEasy also offers diagnostic test bookings, doctor consultations, and health care products like vitamins, medical equipments, and wellness items in one place. The platform works with licensed pharmacies and diagnostic centers, which means people get genuine products and accurate test results.
How PharmEasy Works (Step by Step)
1. User uploads Prescription or Selects Products
Customers can either upload a doctor’s prescription or pick from a range of over the counter medicines.
2. Partner Pharmacies Fulfill Orders
PharmEasy’s not hoarding warehouses full of pills like some mega-retailer—nope, they’re smarter than that. They team up with a network of verified local pharmacies across India (we’re talking 20,000+ pin codes). You place an order on the app? Boom—that nearby spot packs it up fresh and hands it off. It’s efficient, and fast.
3. Delivery and Tracking
Once packed, a PharmEasy delivery agent (or their third-party logistics crew) swoops in to grab it. From there? Straight to your doorstep, rain or storm no issues at all.
4. Payments and offers
Customers pay via UPI, cards or cash on delivery. Pharmeasy often provides discounts through its in app offers, increasing retention.
How PharmEasy makes Money?
1. Commission on Medicine sales
The company earns a commission on every medicine or healthcare product sold through its platform. PharmEasy earns a small share from each order as partener pharmacies pay for getting customers and delivery help.
2. Diagnostics and Lab Test Bookings
PharmEasy works with labs so people can book tests and checkups. It earns a small commission from each booking.
3. Subscription Plans (PharmEasy Plus)
PharmEasy has paid plans like PharmEasy Plus that give users free delivery, quicker service, and more discounts. These memberships generate a steady stream of recurring income.
4. Advertising and Sponsored Listings
Pharma and healthcare brands pay pharmEasy to show their products or ads in the app.These promotional slots act as a solid marketing channel and earn pharmEasy extra revenue.
5. Teleconsultation Fees
Ever needed a quick chat with doctor without leaving your couch? PharmEasy hooks you up with certified doctors online—and they snag a nice commission on every paid session. Boom, extra cash from convenience.
6. B2B Distribution (Wholesale and Partner Supply)
Here’s where it gets wholesale-level smart: PharmEasy’s B2B side supplies meds and supplies straight to local pharmacies and hospitals.
7. Delivery and Convenience Fees
Small orders? Urgent delivery? A tiny ₹20-50 fee per drop-off. Sounds peanuts, right? But with millions of orders flying out? That adds up to serious money.
8. Data and Insights for Healthcare Brands
PharmEasy has useful data on what people buy, where, and when. It follows privacy rules, but can use this data to build future partnerships. It also helps to analyse services for healthcare firms.
PharmEasy’s Financial Picture (FY 2023–24)
Alright, let’s talk numbers — because they tell the real story. PharmEasy pulled in over ₹6,800 crore in revenue in FY 2023–24. Sounds massive, right? But here’s the twist — it’s still running at a loss. Yep , even with all that money flowing in.
Why? Because expansion, marketing, and logistics in healthcare cost a fortune. Still, the company’s focusing on more profitable wings like diagnostics and wholesale supply. Slowly but surely, they’re pushing toward stability.
Conclusion
So yeah, PharmEasy’s not just an online medicine app — it’s quietly turning into a full-blown healthcare ecosystem. From medicines to diagnostics, from doctor chats to data-driven insights — they’ve covered it all.
