BookMyShow is the leading online ticket booking platform for movies, live events, concerts, sports, theatre, and more in India. The platform was founded in 1999, and it relaunched in 2007 to solve ticket booking issues through an online platform. Since the relaunch, BookMyShow has grown and become a go-to platform for customers to book entertainment tickets using its App or website.
The business model of BookMyShow targets both markets, the theatre and live events/experience ecosystem. BookMyShow suffered a dip in revenue during the COVID-19 pandemic, but everything changed immediately after the pandemic curve. In FY2024, BookMyShow reported revenue of about Rs. 1,397 crores with a net profit of Rs. 109 crores. BookMyShow is undoubtedly doing well in the entertainment ticket booking industry with its brand credibility, reputation, and exposure.
To understand how BookMyShow makes money, let’s dig deep with key factors like business structure, company details, revenue streams, and financial reports.
How Is BookMyShow’s Business Model Structured?
BookMyShow positions itself as a platform following the aggregator model, where it bridges the audience to entertainment ticketing. There are two sides where BookMyShow solves the years-old issue. To customers, this platform offers a platform to select any cinema, book tickets, browse for movies, concerts, live events, and more. On the supply side, this platform works with cinemas, event organisers, theatres, and live experience venues to list inventory, handle bookings, payments, and support services.
There are additional sources of revenue other than commission from tickets. BookMyShow charges for value-added services like convenience fees from users, software solutions for theatres and event organisers, food and beverages upsell, and so on. There are multiple points of sale for BookMyShow to make more money.
| Company/Brand | BookMyShow (operated by Bigtree Entertainment Pvt Ltd) |
| Establishment Year | 1999 (re-launched 2007) |
| Headquarters | Mumbai, India |
| Founder/Owner | Ashish Hemrajani, Parikshit Dhar, Rajesh Balpande |
| Industry | Online ticketing/entertainment / events services |
| Net Worth (2024) | Rs. 1,396.86 crore (Operating revenue) |
| Total Revenue 2024 | Rs. 108.63 crore |
How Does BookMyShow Make Money?
BookMyShow uses multiple strategies to increase its revenue, and it also relies on value-added services to ensure multiple sources of income. Here are some key strategies and revenue streams of BookMyShow:
1. Convenience Fees on Ticket Booking
BookMyShow charges convenience fees when customers book tickets for movies, live shows, concerts, or events through this platform. The convenience fees are part of the service charge, and it is the major source of revenue. Even though the fee varies depending upon the event, seat category, city, etc, the big chunk in BookMyShow revenue comes from this part. As per the survey and some credible sources, the convenience fees alone contribute more than 85% to the total revenue of BookMyShow.
2. Revenue Share from Turnkey Solutions and Software for Venues
BookMyShow provides services beyond just booking, as it offers software, backend ticketing solutions, onsite event ticketing infrastructure, maintenance contracts, and turnkey solutions for concerts and large-scale events. It charges venues and organisers for these services (software licensing, support, services). For instance, in FY2024, the segment including advertisements, software sales, food & beverage, gift vouchers, etc., contributed Rs. 140.57 crore.
3. Live Events Segment
BookMyShow is making a big chunk from convenience fees, but they want to diversify their income and make more from other streams like the live event segment. Now, BookMyShow promotes live events like concerts, sports, shows, and theatre, where it acts as an organiser as well as a ticketing platform. This exclusivity and large database help in the success of live events. Meanwhile, BookMyShow is also able to reduce expenses as it has decades of experience.
4. Advertisement, Food and Beverages, and Gift Vouchers
BookMyShow has a large user base, and it monetizes via advertisement for brands, movies, and live shows. Large user base and immense traffic make it tempting for organisers and movie producers to choose this platform for advertisement. There is also a category like food, beverages, and gift vouchers, which also contribute to BookMyShow revenue.
Financial Performances
In FY2024, BookMyShow posted revenue of about Rs. 1,396.86 crores from operations, which was up by 43.2% year-on-year. The company’s net profit came out around Rs. 108.63 crores, which marks an increase of 27.6% from FY23. The online ticketing business contributed about 8.1.57 Crores, which is about 57.4% of the total revenue.
What’s New in 2025?
The company is strengthening its partnerships with theatres, venues, and event organizers to enhance supply, streamline ticketing technology, and provide turn-key services. This helps deepen its ecosystem and boost convenience fee/software income. BookMyShow continues to capitalize on the surge in live-entertainment demand in India (concerts, theatre, sports). The live events business, though currently loss-making, is growing rapidly and offers long-term upside as revenues scale. The revenue of BookMyShow is increasing, and investors are looking forward to increasing their share in the company.
