When it comes to real estate property portals, 99acres is India’s leading platform with dominance in the Indian market from the early days. 99acres was owned by Info Edge Ltd, and it provided platforms to property buyers, renters, sellers, brokers, and developers. On this platform, anyone can list, rent, buy, or sell properties as this platform places itself as a marketplace.
This platform covers all types of real estate, like residential, commercial, plot/land for resale and rentals. Being a classifieds or marketplace business, 99acres doesn’t need to own any real estate, but it earns through monetization through property listings, subscriptions, advertising, lead generation, and value-added services for agents and builders. In the recent quarter, its billing revenue has grown by more than 20% to 25%.
Considering the growth and market value of 99acres, it seems like an excellent business model. However, to understand the core, it will be better to learn business model structure, revenue streams, and financial performances. Let’s get started.
How is 99acres’s Business Model Structured?
99acres is a marketplace or classifieds that bridges the gap between real estate sellers and buyers through its platform. This online real estate marketplace allows any type of real estate seller to list properties, and sellers can browse on its platform to find the best one through its features. Overall, this model works great in metro and tier 1 cities where most people have a hard time finding properties for sale or rent.
99acres provides excellent value to buyers or renters as they get to search for locality information, project information, comparative analysis, and much more. This platform has invested heavily in tech, UX, content quality, data analytics, verification of listings, and much more to offer the best experience to visitors. The business structure clearly shows two points of earning, but it isn’t like that. 99acres has multiple methods that make a big chunk in revenue.
| Company/Brand | 99acres (part of Info Edge Ltd.) |
| Establishment Year | 2005 (launched by Info Edge) |
| Headquarters | Noida, Uttar Pradesh, India |
| Founder/Owner | Owned by Info Edge India Ltd.; key leadership includes Hitesh Oberoi, etc. |
| Industry | Real Estate Online Marketplace / Classifieds / PropTech |
| Net Worth (2025) | In some recent quarters, revenue or billing from 99acres grew 20-25% YoY. E.g., “revenue for 99acres was up 25% for the quarter at INR 827 million”. |
| Total Revenue 2025 | Not yet consistently profitable; operating losses or negative EBITDA in many quarters; cost pressures from marketing & platform investment. |
How Does 99acres Make Money?
99acres is a marketplace, and it has multiple methods of making revenue from various streams to diversify income and ensure a stable flow of money. The key strategies used by 99acres to make money are as follows:
1. Paid and Premium Listings
Paid and premium listings help in making the big chunk where builders, brokers, and property owners pay to list properties. These listings show as featured listings, get a higher ranking in search results, longer visibility, priority listing, and much more. These are a bunch of services that help brokers or sellers to promote what they want to sell and reach a wider audience. 99acre charges fees based on the type of listing, duration, and other factors.
2. Advertising and Promotional Services
99acres offers advertising to real estate developers, brokers, and related businesses. This includes banner ads on site or app, sponsored/promoted listings, microsites for projects, email campaigns, and display/media placements. Developers wanting exposure for new projects often pay for such promotional visibility. These provide relatively high margin revenue since they do not involve physical goods.
3. Lead Generation and Analytics Tools
An additional source of revenue for 99acre is through lead generation or inquiries for property sellers, brokers, and developers. These leads are valuable to 99acres as well as sellers. The platform knows how these leads can help sellers make a big amount, so 99acre charges fees for lead generation and analytics tools. 99acres may provide dashboards, analytics, or tools to manage leads, respond to inquiries, etc. Sometimes they monetize by selling access to leads or offering premium tools to manage listings and leads.
Financial Performance
In the last quarter, Info Edge has reported revenue of 99acres, where the billing grew by approximately 20% YoY. The billing revenue increase means the company’s new shift toward the marketplace and charges for lead generation is working in the company’s favor. However, even with revenue growth, 99acres has not been consistently profitable; the company has often shown operating losses or negative EBITDA due to high marketing and platform costs.
What’s new in 2025?
99acres has noticed growth in the resale and rental segment over the past few years. Due to all this, 99acres is also focusing more on this active segment on their platform, where the platform helps brokers and builders to sell faster. The company is investing more in technology, particularly listing verification, content quality, better search/filter tools, and data analytics, to improve user trust and reduce bounce/fake listings.
